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Social Computing Best Practices: Why Delta Air Lines is Leading the Way
You might have read how Delta Air Lines recently became the first in its industry to let customers book tickets on Facebook. With a population of more than 500 million, the Facebook community is now larger than that of the United States. Socially savvy Facebook users want to do business through Facebook and other social [...]
The Four Phases of Social Computing’s Evolution in the Enterprise
Does social computing, like other technologies, follow a defined life cycle in the enterprise?
I think so, and recently wrote on the subject in an article I contributed to ComputerWorld. The gist of the article is that social computing has both a technology adoption life cycle and a technology adaptation life cycle.
A technology adoption life cycle [...]
